Who is Attagirl?
That Attagirl Life is just one girl…me! My name is Julie, and Attagirl is the culmination of all my passions.
It started when I created Attagirl Soaps about 25 years ago, when my husband and I were living in the mountains of the Adirondack State Park. There, I learned how to make soap from reading books and lots of trial and error. I learned how to make soap the old-fashioned way…I mean, really old-fashioned way- over the fire. It initially started as most small businesses do- just making something out of a desire to learn and to use the finished product ourselves. Then, friends and family wanted to buy some. Before I knew it, I was setting up booths at craft shows and markets, and lots of people seemed to want to buy it. And viola! Attagirl Soaps became a small business!
That Attagirl Life is an extension of those initial days. Since those early days of stirring soap over a fire, I’ve incorporated many of my passions into the business. Yoga, meditation, art-making, and plant-based cooking; at the core of it all is a desire to share the knowledge I have accumulated over the years with others.
What Attagirl IS NOT about
That Attagirl Life is not about showing the world how perfect I am…and how you can be perfect too if you just do what I do. Attagirl Living is about trying our best. Making mistakes and then trying again. It’s about living kindly—through plant-based nourishment, creative expression, mindful movement, and sustainable choices. I share what I learn so others can live with intention, compassion, and joy.
Attagirl Mission Statement
Attagirl Living is all about creating a kinder, more compassionate way of life; more kind and compassionate towards the planet, the animals we share this space with and most importantly, towards yourself. Through thoughtfully crafted plant-based soaps and sundries—and through shared knowledge in healthy, creative, and sustainable living—Attagirl encourages mindful choices that honor all living beings. Rooted in empathy, authenticity, and curiosity, my mission is to empower others to care for themselves, their communities, and the world with intention and heart.
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